AROBS Transilvania Software

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AROBS challenge at Embedded World: How the future looks like in a


AROBS Transilvania Software with top clients of automotive industry reimagines the surrounding world, developing last minute technologies for all life areas. The team coordinating the embedded projects of AROBS could have been met between 14 – 16 March at Embedded World (Stand: Hall 4 / 4-348), in order to find out which are the technical competences and expertise recommending us for projects developing as intended to ease life and ensure more security and comfort to the users.

Although AROBS has in portfolio projects developed for the most important motor vehicles manufacturers in the world, at Embedded World we exhibited Julia, a car made completely of ash wood whose body reminds of the smart sport cabriolets of the inter-war period. The car is perfectly functional being already tested on Romania’s roads but AROBS brought it to visitors with a challenge: name the technologies you want Julia be equipped with and the engineers’ team of AROBS shall develop them.

The participants, technical professionals, weren’t so easily impressed only by appearances and they wanted to investigate the car in details. Julia is a wooden, but fully functional car, based on a metal chassis, with the windscreen taken from a Mercedes and seats from a Ford Probe (completely remade). The V6 engine is from a Ford Taunus, but everything else is custom made, mostly from wood.



The participants put a lot of pertinent questions not only about the car but also about AROBS's embedded projects presented on event: the mini cluster designed in QT, with LKAS functionality, the ECU testing system, MITB, and the ADAS solution (AROBS Automotive Lane Departure Warning Keeps Collision Avoidance at Low Cost). AROBS demonstrated for “Embedded Computing Design” a lane departure warning system based on a single camera, which serves to reduce the cost of advanced driver assistance systems (ADAS) in the automotive space.




More details about the campaign are available here: and our hashtag of the campaign was: #AROBSchallenge. 



Beyond this challenge, AROBS, an IT company with over 10 years of experience in developing embedded projects presented the team behind the technologies included in the newest models launched on the market by the greatest motor vehicles manufactures. Over 220 programmers and QA specialists, 9 of them with doctoral studies, partook to innovations implementation in automotive field. 

At AROBS stand you could have also "played" with some of the products developed by company’s employees within Innovation Hub programme. 

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