Electronic Products for Beauty, Sports and Infotainment

AROBS distribution is established in 2008 at the launch of its own Smailo brand. This soon becomes one of the most popular names associated with automotive electronic products. 

Now, the Smailo portfolio includes dashboard cameras, car radios, handsfree car kits, navigation systems, and more. Furthermore, the brand is in continuous development, adapting to technological challenges and new market demands.

In addition to the Smailo brand, over the past 10 years, the division has gathered more than 10 leading brands in its portfolio including: MIO, TomTom, Garmin, Sharp, Silk’n, Motorola etc. 

AROBS is present through these brands, in the most important commercial chains in Romania – online and offline. Among the most important partners of AROBS, we mention: Altex, Emag, Flanco, Carrefour, Auchan, Cel.ro and Evomag.ro.

With the development of the e-commerce market, AROBS is investing in its own online stores, www.gps-auto.ro dedicated to car products and www.softcare.ro. These are dedicated to health and beauty products, recording a significant increase in this segment.

With a turnover of more than 3 million euros, AROBS distribution is remarkable by:

– its ability to identify new trends in the consumer electronics industry; 

– constantly looking for new partnerships;

– and permanently improving the customer experience.

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