Android - Mobile Solution for Brand Promotion
PromoLink is a
Mobile Application for Brand Promotion. This
Mobile Application is working on the operating system Android, initially developed by Google. Nowadays a large number of
mobile phones are using Android, for example:
Mobiles: G1, Dell Dell Mini3i, HTC Dream, HTC Sense, HTC Hero, Qigi i6 and a many more
mobiles will use Android in the future.
By making use of
PromoLink Mobile Application, promotion agents no longer have to write down all the data regarding their advertising actions.
They can easily do this on their mobile phone. Let's pay attention for eg: to the industry of tobacco advertising which has proven particularly adept at finding creative new ways to publicize their brands.
Let's take for example the hostesses and promotion teams, they are searching for their target in shopping malls, clubs where they'll try to "sell" their products or give away free cigarettes and
brand merchandise in order to promote their own
brand name. Many promotion teams are using their own "indirect
advertising" methods, which makes it easier for them to eliminate their competitors for eg: by giving out 2 cigarette packets of their
own brand and taking away the
foreign brand cigarettes packet (from the consumer). PromLink offers promotion agents a simple direct access to the inventory data through their
mobile application.
PromoLink Mobile Application makes it possible for you to receive all data with your target destinations from the server, you can also switch the brand cigarettes between them by accessing the switchboard and after that you can save the changes which you can upload to the server.
Here is a glimpse of
Android - Mobile Solution:
PromoLink Components and Interaction:
Login
The PromoLink application is protected from unauthorized access. Every agent is given a password along with the device. It is unadvisable to use the same password for more than one device.
Whenever an agent is assigned a new device, that agent should check the “New user” checkbox the first time he/she loggs in.
In case of successful login, the application automatically starts loading the tours for the current agent. Otherwise the application exists.
Selecting an establishment
You can see the first screen of the application which consists of a list of establishment names (bars, pubs...) grouped into tours. Open a tour and select any one of the establishments by tapping them once.
Localization
After you selected an establishment, the Locale Data screen appears. On this screen you can specifiy information like: locale rating, number of contest cards and contacts.
Also the GPS coordinates are displayed here (right after the application fetches them). You can refresh the gps coordinates at any time by pressing the "force refresh” button.
To test the GPS functionality on the emulator, you need to simulate a GPS event externally. Once the GPS coordinates have been fetched, no more fetching is done until you press the "force refresh” button.
>From here you can go forward to the Switchboard screen by pressing the "Next"button, or you can go back to the establishment selector screen by pressing the "Back" button.
Switchboard
On the switchboard screen you can make switches. There are two kinds of switches in the current implementation: 2 pack and 4 pack switches. This basically means that you must select either 2 or 4 home brands (plus one competitor brand of course). Only when 2 or 4 packets are selected, will the button "OK" (with which you can save a switch)go green.
Switch editing
You can edit your existing switches at any time. First go to the switch list by selecting the “View switches” menu item. This makes the switch list screen to appear. When you tap an entry from the switch list, a selection menu appears. If you select “Delete”, the selected switch will be removed from the list. If you select “Edit”, the switchboard screen appears, where you can modify or delete the selected switch. The editor screen is similar to the switchboard screen with the following exception: you are allowed to select 0 brands and press the green "OK" button. This will cause the switch to be deleted (as if you would’ve selected “Delete” from the menu at the switch listing screen). After you finished with one establishment (make sure you made a snapshot and the gps coordinates are fetched), you can select another establisment by going back to the first screen (with the "Back" buttons).
Uploading to server
At any time you may synchronize the data on your device with the server. You can do this on the establishment selector screen with the “Upload all to server” menu item. This will send the following data for every establishment in the list (if there is any such data): snapshot, GPS coordinates, switches (home brands + competitor brand).
