AROBS Transilvania Software

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Modern Solutions for Retailers and e-Tailers


With hundreds of customers among Romanian wholesale companies and a broad expertise with industry specific software systems, AROBS is one of the most qualified software houses in the country to take on custom software development engagements for projects of any size and complexity.

A perfect illustration of our achievements as solution providers for the wholesale industry is Optimall, a sales force automation (SFA) system. Optimall is an application that can operate in any of the following modes:

  • Optimall Pre-sales, used for order taking on mobile terminals;
  • Optimall Van-Sales, used to sell from the car;
  • Optimall Merchandising, used to collect information on competitors and merchandise positioning on the shelves.

Various reporting modules can be installed with Optimall, which provide structured information on the results achieved by the sales force. These modules are recommended for national companies with numerous outlets.

The Optimall GPS version of the product is integrating a classic SFA solution with a module for fleet tracking through a Global Positioning System. Optimall GPS can be used both in Romania and abroad.

Other software solutions the AROBS specialists have developed for retailers and e-Tailers include:

  • Complete e-commerce solutions - Shop site, Admin Site, System Tools, done in ASP.Net, OS Commerce, Magento;
  • product/recipe detail management and site configuration for a B2C site where shoppers can purchase merchandise from over 100 grocery retailers;
  • API that provide product, recipe, and user information (only get) to a mobile application and allows the management of the same items (get/add/update/delete) on both mobile and web application so that the site visitors will have same shopping list on both the web and mobile versions of the site;
  • Web application where the customers of the member groceries can see weekly special offers, recipes, and coupons and are managing their shopping lists;
  • Custom updates for Kroger's web site user interface and business logic, using the latest technologies.