AROBS becomes the main investor in SoftManager CRM+

AROBS Transilvania Software, a global player on the custom software development market, took over the majority of shares of SoftManager SRL Ploiesti, acquiring SoftManager CRM+ from Arroganet Solutions SRL.

SoftManager CRM+ is an Enterprise solutions product and its acquisition by AROBS is an inherent step that complements the experience of over 20 years in software development of the Cluj-based company.

SoftManager CRM+ has over 300 clients working in businesses related to sales, medical services, constructions, warehouses and more. Developed by an IT company in Ploiesti, SoftManager CRM+ streamlines interactions between companies and institutions’ clients and drew AROBS’ attention by its flexibility, ease of implementation and technical capacity of the team responsible for implementation. Voicu Oprean, Founder and CEO AROBS, trusts the technical team behind SoftManager CRM+, which is very well trained and competent. Thus, AROBS goes on with its growth strategy through Romanian and Eastern European acquisitions thereby consolidating its place on the market and offering increasingly better products and services for over 8000 clients.

SoftManager CRM+ is not just a software product, but a useful tool in implementing business strategies. It is a tool that can be used by any small or medium company. Although it is primarily created for the Romanian market, it may compete with well-known global solutions. The average cost for one user of the CRM+ is only 2 Romanian lei. It goes beyond a regular CRM, offering modules for production, invoicing, marketing, services, analysis, and many more – similar to an ERP system.

In more than 20 years since its establishment, AROBS Transilvania Software created products for both national and international markets (Optimall SFA, TrackGPS and so on) and specialized in offering software development solutions for various global industries such as Automotive Engineering, Travel Software, Hospitality Solutions, Life Sciences, Home Automation Systems, IoT Cloud application development for companies.

At the moment, over 900 employees and collaborators work in the Romanian AROBS offices – Cluj-Napoca, Targu Mures, Baia Mare, Arad, Suceava, Iasi, and Bucharest. Also, the 100% Romanian company, founded in 1998, has international subsidiaries in Germany, Hungary, Republic of Moldova, Indonesia, and, starting from 2018, CoSo by AROBS in Netherlands and Belgium.

The new acquisition is getting a lot of attention from the Romanian national media: